About Boys Be Cool

Cool Boys' Fashion & Style. Style & Shopping resource for boys. Dress your boys like stars on every budget. From dressy to casual, dapper, hip and rock star in between, BBC covers it ALL: street style, what to buy, where to find the raddest clothes, shoes and accessories for boys, how to style the most dapper and hippest outfits, new trends and boys' lines, seasonal collections, giveaways, reviews and more. Don’t forget to LIKE BBC on Facebook for daily stream of carefully curated  finds, styling inspiration and the opportunity to mingle with cool people who believe that Boys Have Style Too!


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After pre-April 1st prank of Christmas card worthy snow fall, the Spring had kicked the door open with the gorgeous sunny weather and buds popping on the tree branches practically overnight. We are officially in the Spring mode and getting ready for action. Dust these bikes, scooters and skateboards, pull out your hiking and camping gear, and get ready to unleash the great outdoors fun! Bright colors help keeping these zooming around little daredevils visible during the day, but with the twilight come the worries. How to make them visible without trampling on their cool factor? Technology, the fashion’s best friend has the answer. Electric MVMT’s Light Up Hoodies amp up the cool-boy swag and reduce moms’ anxiety with the simple press of a button.


Despite of spectacular parade of brands and completely sold out venue, Playtime NY still has some work to do to achieve an iconic status, buzz and traffic intensity of its Paris and Tokyo siblings. Show’s carefully curated brands’ selection, superb style concept integrity and magical installations need to find a location and possibly reconsider dates to essentially increase traffic that was the main concern of participating brands. We definitely appreciated quality time we’ve got to spend with creative geniuses behind seriously terrific collections presented at Playtime NY, but we would have loved it even better had a charming little space equipped with power plugs had been curved out to revive our lifeless cameras and cell phones. Media Lounge, next time, maybe?

Overwhelming magnitude of ENK Children’s Club did not prevent us from spotting limelight worthy new exhibitors as well as paying prearranged visits. An attempt to bundle more sophisticated, indie brands together and away from the mainstream monstrosities of pink ruffles and boring button downs is highly appreciated. Perhaps, clear zoning, marking of fashion trends and styles and subsequent placement (by choice) of exhibitors in the most suitable location would make browsing less stressful and more productive. Bespoke – to the left, to the left… Hip – to the right, to the right… Naturally, the Media Lounge deserves a round of applauses.

Now, when we are done with logistical musing let’s move to delectable topic of key trends we’ve spotted at March 2014 editions of Playtime NY and ENK Children’s Club. Warning: lots of eye candy ahead!


Waves of upbeat energy flow from funky Vicious Wear’s SS14 collection. Exuberant color combos, riots of snaps, straps, zippers, neon splashes, patterns, inserts, comfy yet sleek shapes – these little rebels are ready to hit the dance floor. If you’ve locked your knees trying to squat dance Kazachok style through Ra-Ra-Rasputin; sweated profusely to infectious “Jump! Jump!”; swayed to Mugsy Baloney, and most certainly did not “Move Like Jagger” despite of numerous attempts – you’ll feel the beat and Just Dance spirit radiating from the Vicious Wear SS14 collection.