About BoysBeCool

Boys Be Cool is a style and shopping resource helping parents dress their Boys like stars on a tight budget. From dressy to casual, BBC covers it All with sales, new trends and boys' clothing lines, giveaways, reviews and more. Don’t forget to LIKE BBC on Facebook for daily stream of carefully curated  deals, the coolest finds and the opportunity to mingle with like-minded parents who believe that Boys Have Style Too!


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After blissful frolicking in the sun and splashing in the turquoise sea comes night on town. Pulsating and moody city vibe, street art, funky music: vintage and modern, urban and cool. Here comes Mista TJ.
We have taken a notice of this cool Australian brand a year ago, when the boys’ line was added to successful Little Miss J Label. We fell in love with the new line’s irresistible mix of cool attitude and funky urban vibe.
Mr. Tyler James, the face, soul and the ultimate decision maker in the design process, defines brand’s attitude. He is fiercely independent, he knows how to put an outfit together and his is not afraid to be different and stand out in the crowd. BBC’s kind of guy.Cool

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We admit it - we are obsessed with turquoise! Why wouldn’t we? This vibrant love child of the light blue of the sky and the mysterious green of the sea possesses magical, mood enhancing powers. It makes us cheerful, happy and giddy.

For thousands of years turquoise was held in high esteem by the ancient civilizations. For ancient Egyptians it was a symbol of rebirth; ancient Persians held it responsible for the material well being of the wearer. Native Americans believed it opened a direct connection between the sky and Earth. Some believe that turquoise will grow pale on a sick person and recover its color when it is worn by a healthy person. Some spiritualists believe that turquoise will help the wearer to start new projects (we need some turquoise jewelry, pronto!) and this is in addition to attracting success and prosperity, influencing creativity, and enhancing communication.

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Pink has not yet settled comfortably in the boys’ clothes’ realm and we are already pushing the leopard print of all prints! But how can we resist this animal attraction so fitted for our little beasts? Justin Bieber and Kayne West got serious spanking by the fashion police for spotting quite obnoxious leopard print jackets, but famous for their impeccable style they are NOT. Outrageous maybe… We have never been fans of the outrageous, especially in such delicate matter as leopard print. Moderation and subtle touches are the keys to successfully pulling off this fierce print. One statement piece is all you need to create a roaring outfit.