Saturday, 09 February 2013 00:00
While searching high and low for new and exciting brands we always keep a keen eye on undisputable leaders of the US kids’ fashion. We hold them to the highest standards and expect to be wowed every season. Appaman is one of the brands we scrutinize zealously and sigh with relief when they meet and exceed our expectations. 2012 was marked with victorious expansion for this brand, with Appaman’s boutiques opening their doors to adoring fans in Hong King, South Korea and Norway. Despite of this spectacular growth and constant extending of the line’s offerings Appaman manages to retain its immediately recognizable signature style: street vibe, catchy graphic, fitted and tailored yet comfy pieces. Spring/Summer 2013 is another manifestation of Appaman’s consistency.
Loyal as always to its simple graphic tee roots and style mantra “Street Cred Wear with NYC Flair” Appaman has packed SS13 collection with the head spinning variety of t-shirts. Brand’s signature hooded tank tops and logo hockey jerseys get fresh spring makeover. Appaman revisited the Artist Capsule Collection (ACC) with AVONE, who was the inspiration for the first ACC collection. This new series was inspired by the many historic and iconic locations in NYC. You will love these tough screens in all their Appaman style as well as new styles and brilliant colors with striking graphics and wide and combo stripes. Can you resist regal charms of his Majesty, Bulldog King?
Appaman’s Fine Tailoring collection gets new additions: famous Mod Suit and trouser shorts in summery tan, twill Stanton shorts, crisp button downs and our favorite - versatile club sweaters.
Famous for its outerwear Appaman, added an impressive bang to the season’s color blocked windbreakers and twill jackets: electrifying classic trench coat in subtle blue ombre is a shining star of SS13 collection.
The hottest trend of the season, ombre is magnificently highlighted in logo swim shorts. Only a few brands dared to incorporate this bold effect in their boys’ collection but bold moves is a specialty of Appaman.
Fans of cool Punk Shorts will satisfy their cravings for sharp fit with the edge, as these shorts return in 3 sleek colors. Beloved color blocked swim trunks come in fresh, eye-catching color combos.
Accessories line keeps expanding with new styles and patterns. Our favorite Undies 3-packs are sprinkled with delightful bulldogs, choppers and stars. A slew of new hats and cool shades had been added to belts, ties and flip flops. Loving the ombre scarves!
Appaman’s SS13 is now available at Lil’ Swanky.