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Dear Tribe, you’ve been so awesome, participating, commenting, sharing pictures of your precious boys, answering calls of members needing help! You have risen to the occasion every single time, giving your thoughtful advice, shopping knowledge, encouragement & compassion! Coming 6/22, 10:30 pm EST, it's time for us to show you how much we appreciate you!

We are at T-Minus 2 days until our 1st ever Summer Madness Facebook Party event!

Kids are tucked away in bed, the beverage of your choice is ready, have a cupcake too if you wishWink. Now it’s your turn to kick back, relax and enjoy the thrill of the Summer Madness thrown by Boys Be Cool and the amazing sponsors - the Coolest, High End Kids Designer Brands and Boutiques!

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Mark your calendar for the 60 Minutes Rash of Fun, sweet socializing, rapid fire of Awesome Giveaways, gifts certificates and promo codes that are going to knock your flip-flops off!! Our extremely generous sponsors Fore!! Axel & Hudson, Knuckleheads, Mini Shatsu, Wonderboy, Toica Stefan, Tom & Drew, Cool Kids NYC, Micro Me, Stella Blue, Shop Belle, Julabug Toys, Urban Baby Runway, One Good Thread, The Boy’s Store, Jilly Bo Billy, Little TrendStar, Fulton Sales, and New Day  - New Deals are going to rock this Boys Be Cool house like never before!

Who is Excited?!?!?

Please
RSVP and don't be late! This is going to be an unforgettable night!

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It’s never too early to start talking about Autumn/Winter trends, though we are barely in the mid of June. Thanks to the tireless effors of Boys Be Cool, you are aware of all these fabulous sales going on. Knowing what’s  going to be hot come winter, will gently nudge you in the direction of the cardigan or hoodie with a high style quotient. Courtesy of WGSN, the leading trend-analysis and research service we know what’s trending in boys’ Autumn/Winter 2011-2012 Knitwear. 

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Now, when trompe de l'oeil prints (extremely realistic imagery that creates optical illusion of objects in three dimensions, like fake ties and scarves or bag and photo cameras slung around the neck, or hanging from the shoulder or strapped around the waist) have become a mainstream of the kids’ fashion, it’s time to credit the pioneering brand Mini Shatsu, that is so much more than trompe de l’oeil, however awesome it is.

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"Any man can be a Father but it takes someone special to be a dad." --
Anne Geddes 
 

Let’s celebrate this very special person with the very special, thoughtful gifts that will show our love, care and appreciation. We composed a dad dedicated gift guide featuring carefully selected, pure man awesomeness. No evil spa certificates for the Seaweed Nourishing facials. Well, maybe just a little bit of a hidden agenda, added bonus here and there… We are just being practical hereJ  

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The “Endless Summer” has arrived! It’s time to pull your dusty suitcases from under the bed and inspect your beach attire. The tantalizing vision of azure, shimmering water, golden silky sand and palm trees is about to become a reality and you need to get your little tourist in the beach mode. Here is the Boys Be Cool Guide to roaming beach in style: swimming trunks, rashguards, sandals and swim shoes, towels and cover-ups, hats, totes and sun glasses. We have them all covered. This guide will work just fine for your local pool tooCool. Get ready for a lot of fun in the sun, keep him cool, safe and sun proof. For sunscreen wisdom visit Safe Mama's Sunscreen Guide.

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Bonpoint is the mini-epitome of French chic and one of our trusted style inspiration sources we turn to for a dose of the legendary French style.

French glide effortlessly between casual and dressy, elevating casual foundation to a higher plane with a few skilful touches. Scarf is one of them. In fact, what is the easier way to amp up a dressy factor than throwing a light weight scarf on a simple combo of straight jeans in a dark ink wash and a bright poppy tee? Click on the highlihted links for the items' details.