The weather is getting nicer and the Spring Athletics are about to kick in. It’s time to talk about active wear, dear mommies and daddies.

Well, I am not a big fan of the athletic garb. Maybe because I am surrounded by people whose style philosophy could be defined by three words Adidas, Under Armour. So you know, when it comes to active wear you can count on my skeptically raised left eyebrow.

 And then along came Zio Sport and changed my entire perception of the boys’ sports clothes and style.  Texas based, children’s active wear company founded by two mothers and a grandmother who knew exactly what they wanted, what mothers like us, who care about boys’ style wanted.

Jane and Mindy Kratsas and Ragan Melton wanted streamlined, sleek design. They didn’t want jarring colors and floppy fit. They wanted striking effect of the bold black-red and white color combo, soothing combinations of soft beige and black, and fresh breeziness of blue, gray and black. They wanted exquisite details, bold color blocking, and contrast stitching and secret iPod pocket. But the most of all they wanted a fabric with the super powers.

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Zio’s Cool Edge fabric wicks moisture away from the skin and transport it to the surface of the fabric so it can evaporate quickly, and it also contains powerful UV protection from the sun. So, when your stylish little athlete wears Zio, he stays dry, cool and protected from the harmful effect of sun rays.


 Zio’s “It’s all about the kids” motto manifests itself in the company’s commitment to the charitable courses. Just recently the company has shipped more than 26 boxes of clothing worth $38,000 to Clothes4Souls for the children of devastated by an earthquake Haiti.

“The kids in Haiti still need our help,” Zio Sport President and Co-founder, Ragan Melton said. “These kids have nothing. Clothes4Souls will ensure that the children of Haiti receive much-needed clothing.

Clothes4Souls focuses on children, just like we do here at Zio Sport.”

 If warm April sun had been whispering to you “Get out and play”, it’s time to add some Zio to your son’s active life. Browse Zio Sport’s selection of athletic all-purpose pants and shorts, performance tees, color blocked rash guards, board shorts in striking patterns and unisex pullovers in bold solids.

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Zio-Cool Giveaway

To celebrate the Spring Athletics Season opening, Zio Sport is giving away two sets of shirt-short combo or boards short with rash guard. Two winners will have a chance to pick either one of these gorgeous sets.  The winner picks the size (4-14).  If item in the required size is sold out, the winner will be offered equally cool replacement. And to add more sun to this Spring love Zio Sport  is giving BBC readers 20% OFF the entire order with code BBC0411. The code will be effective for a month starting from today.

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Entry Rules

Mandatory - Leave an awesome comment on this post, telling the world what you love about Zio Sport clothes (don’t forget your e-mail address so we can contact you if you win) and LIKE Zio Sport and Boys Be Cool on Facebook.

To beef up your chances to win do some little extras:

Extra Entry - Vote for Boys Be Cool on Circle of Moms’ Top 25 Style Blogs.

Extra Entry – Share this Giveaway on Facebook or Tweet about this giveaway using this link http://bit.ly/h2tqkv .

Extra Entry – Post this giveaway on your blog, if you want to use Boys Be Cool button in your sidebar or link roll you can grab that here.

Deadline for entries is Thursday, April 28th at 10 pm EST- We will select a winner using Random.org and notify them via email!

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